The alignment – or the lack of it – between the sales and marketing teams has been one of the key concerns of businesses across categories and B2B marketing is no different in facing this roadblock often. One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM) and making it a focused growth strategy integral to B2B marketing. LinkedIn’s latest report into account-based marketing looks into frameworks needed to successfully deploy this essential B2B marketing strategy. Fundamentally, […]