Tag Archives: content

Internal bug promoted problematic content on Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image Content identified as misleading or problematic were mistakenly prioritized in users’ Facebook feeds recently, thanks to a software bug that took six months to fix, according to tech site The Verge. Facebook disputed the report, which was published Thursday, saying that it “vastly overstated what this bug was because ultimately it had no meaningful, long-term impact on problematic content,” according to Joe Osborne, a spokesman for parent company Meta. But the bug was serious enough for a group of Facebook employees to draft an internal […]

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The Complete Guide to Facebook Ads for Your Content Marketing Strategy

Facebook, Featured Articles

What is Facebook Advertising? Facebook Advertising is a form of internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Facebook advertising may not be the best way to reach your target audience in some countries and in some economic sectors, but it’s definitely one of the most effective ways to reach out to your target audience. Some advantages of Facebook advertising are that it’s easy to use, fast, and provides detailed reports, which you can […]

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Facebook pays fines to Russia over banned content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Picture used for representational purpose Facebook has paid 17 million roubles ($229,643) in fines owed in Russia for failing to delete content Moscow deems illegal, the Interfax news agency reported on Sunday, but with the threat of a potentially larger fine looming. Facebook parent Meta, along with Alphabet’s Google, faces a court case next week for suspected repeated violations of Russian legislation on content and could be fined a percentage of its annual revenue in Russia. Facebook did not immediately respond to a request for comment on […]

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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

Linked In

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients. According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way. Twelve members of the Forbes Agency Council share how […]

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HubSpot : How to Master LinkedIn Content Marketing

Linked In

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. The good news […]

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How to Use LinkedIn Articles for Content Marketing

Linked In

Over 30 million companies have an official page on LinkedIn, and 92% of marketers include LinkedIn in their digital channel mix. However, many marketers are missing a huge content opportunity on LinkedIn: long-form articles. LinkedIn originally introduced the long-form publishing functionality in 2012 to a few hundred targeted influencers. Those LinkedIn power-users could pen articles of several thousand words, with additional features like image embeds, formatting options, and the ability to interact with commenters. Fast-forward a few years, and LinkedIn made those editorial opportunities available to its […]

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How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]

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Facebook bans Taliban supporting content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook bans Taliban supporting content Facebook announced that it has banned the Taliban and all content supporting the insurgents from its platforms as it considers the group to be a terrorist organisation. The company says it has a dedicated team of Afghan experts to monitor and remove content linked to the group, the BBC reported. For years, the Taliban has used social media to spread its messages. Its rapid takeover of Afghanistan raises fresh challenges for technology firms on how to deal with content related to the […]

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Six Ways To Make The Most Of Your LinkedIn Content Marketing

Linked In

Chris J “Mohawk” Reed – No.1 LinkedIn Expert – CEO & Founder of Black Marketing – 1,600 LinkedIn Recomendations, 4 Best Selling Books Getty Content marketing is all about how you market your personal and company brands, and LinkedIn is a great place to post content. Here are six ways you can do your content marketing on LinkedIn. 1. Focus on the content of others. The first and most obvious strategy is to concentrate on other people’s content and like it, share it and comment on it. That way […]

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

Linked In

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. But maybe you knew all that already. […]

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