Tag Archives: BrandEquity

Facebook spent over $13 billion on safety, security since 2016, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook Inc on Tuesday said it has invested more than $13 billion in safety and security measures since 2016, days after a newspaper reported the company had failed to fix “the platform’s ill effects” researchers had identified. The social media giant said it now has 40,000 people working on safety and security, compared with 10,000 five years ago. Facebook played down the negative effects on young users of its Instagram app and had a weak response to alarms raised by employees over how the platform is used […]

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Facebook launches new tool to combat conspiracies and violent groups, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has launched an effort targeting users working together on the platform to promote real-world violence or conspiracy theories, beginning by taking down a German network spreading Covid misinformation. The new tool announced on Thursday is meant to detect organized, malicious efforts that are a threat but fall short of the social media giant’s existing rules against hate groups, said Facebook’s head of security policy Nathaniel Gleicher. Facebook has been under relentless pressure to guard against being a platform where misinformation and hate can spread, while at […]

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How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]

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Facebook may form global Election Commission, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

In 2018, the company created the Oversight Board, a panel that includes former politicians, academics and policy experts to rule on whether Facebook is right to remove certain content from its platform. Facebook has approached academics and policy experts about forming a commission to advise it on global election-related matters, said five people with knowledge of the discussions, a move that would allow the social network to shift some of its political decision-making to an advisory body. The proposed commission could decide on matters such as the […]

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Facebook bans Taliban supporting content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook bans Taliban supporting content Facebook announced that it has banned the Taliban and all content supporting the insurgents from its platforms as it considers the group to be a terrorist organisation. The company says it has a dedicated team of Afghan experts to monitor and remove content linked to the group, the BBC reported. For years, the Taliban has used social media to spread its messages. Its rapid takeover of Afghanistan raises fresh challenges for technology firms on how to deal with content related to the […]

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When TikTok aces Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

I am no TikTok fan. The last time I downloaded TikTok, the app remained on my phone for barely 45 minutes, before I rushed to press the uninstall button. For this pious South Indian boy, the gyrations on Tiktok were too much to digest. But as this week’s news has proven, people like me don’t matter in the TikTok scheme of things. We might not add to TikTok’s popularity, but cannot take anything away from its popularity too. The app has been the most downloaded in 2020 […]

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We research misinformation on Facebook. It just disabled our accounts, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

By Laura Edelson, Damon McCoy We learned last week that Facebook had disabled our Facebook accounts and our access to data that we have been using to study how misinformation spreads on the company’s platform. We were informed of this in an automated email. In a statement, Facebook says we used “unauthorized means to access and collect data” and that it shut us out to comply with an order from the Federal Trade Commission to respect the privacy of its users. This is deeply misleading. We collect […]

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UNICEF and Facebook pledge for a safer digital world, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

UNICEF India and Facebook have launched a one year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline. It aims to improve children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence. This partnership will include a nation-wide […]

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Facebook shuts out NYU academics’ research on political ads, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook says the researchers violated its terms of service and were involved in unauthorized data collection from its massive network. The academics, however, say the company is attempting to […]

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Facebook’s payment system will extend to online retailers in August, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

(AP Photo) Facebook‘s payment system is all set to extend to online retailers in August this year. As per The Verge, online shoppers will eventually see another option listed next to the usual payment methods, now that Facebook Pay will expand beyond the company’s own platforms. Not long after credit card companies dropped out of its Libra cryptocurrency project, Facebook launched its payments system for use across the main site, as well as WhatsApp and Instagram. Now, just like Google’s stored cards, PayPal integrations, Amazon Pay, and […]

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