Tag Archives: BrandEquity

Meta targets ‘cyber mercenaries’ using Facebook to spy, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Meta targets ‘cyber mercenaries’ using Facebook to spy. (File image: iStock) Facebook parent Meta on Thursday banned a series of “cyber mercenary” groups, and began alerting some 50,000 people likely targeted by the firms accused of spying on activists, dissidents and journalists worldwide. Meta took down 1,500 Facebook and Instagram pages linked to groups with services allegedly ranging from scooping up public information online to using fake personas to build trust with targets or digital snooping via hack attacks. The social media giant also started warning about […]

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Facebook opens virtual world app to public, inching toward metaverse, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

The firm’s metaverse push also includes tools for remote working, which has boomed during the pandemic. Facebook‘s parent firm opened its Horizon Worlds virtual reality platform on Thursday to the public in North America, in a step toward building its metaverse vision for the future. Horizon Worlds is far from a fully realized metaverse, a future internet where online experiences like chatting to a friend would eventually feel face-to-face thanks to virtual reality (VR) headsets. But headset-wearing users in the United States and Canada can now gather […]

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Facebook whistleblower says transparency needed to fix social media ills, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

A deeper investigation into Facebook‘s lack of controls to prevent misinformation and abuse in languages other than English is likely to leave people “even more shocked” about the potential harms caused by the social media firm, whistleblower Frances Haugen told Reuters. Haugen, a former product manager at Meta Platforms Inc’s Facebook, spoke at the Reuters Next conference on Friday. She left the company in May with thousands of internal documents which she leaked to the Wall Street Journal. That led to a series of articles in September […]

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Facebook shuts down anti-vaccine campaign harassing doctors, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook shuts down anti-vaccine campaign harassing doctors. Facebook‘s parent company Meta said Wednesday it had derailed an anti-vaccine campaign that harassed medical workers, journalists and elected officials, in a signal of the ongoing pressure from coronavirus pandemic-tied misinformation. The social media giant took down accounts in France and Italy that were linked to a conspiracy movement called “V_V”, which inundated pro-vaccine posts with potentially tens of thousands of comments. “V-V” supporters also “mass-harassed” people on YouTube, Twitter, VKontakte and other online platforms, using swastikas or other images […]

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Australia challenges Facebook to back anti-troll defamation law, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Australia challenges Facebook to back anti-troll defamation law. Facebook will show it has no interest in making the online world safe if it quits Australia over laws holding it liable for defamation on its platform, Prime Minister Scott Morrison said on Monday. In the latest of several attempts to hold global internet firms to greater account for content on their platforms, Australia plans to make them share the identities of people with anonymous accounts if another person accuses them of defamation. If the social media company fails […]

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EU internet regulation to push Facebook to sanitise Metaverse platforms, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

With the European Union (EU) Council formally adopting both the draft Digital Services Act (DSA) and a Digital Markets Act (DMA) to better control hate speech, counterfeit goods, cyber threats and disinformation, experts on Friday said that the EU’s twin internet-regulation package will put further pressure on global social networks such as Meta (formerly Facebook) to better police their own platforms in the upcoming age of Metaverse. The proposed DSA aims to keep users safe from illegal goods, content or services and protect their fundamental rights online, […]

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Ohio retirement fund sues Facebook over investment loss, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Ohio‘s largest public employee pension fund has sued Facebook – now known as Meta – alleging that it broke federal securities law by purposely misleading the public about the negative effects of its social platforms and the algorithms that run them. The lawsuit by the Ohio Public Employees Retirement System specifically claims that Facebook buried inconvenient findings about how the company has managed those algorithms as well as the steps it said it was taking to protect the public. The suit also contends claims that Facebook knew […]

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Delhi assembly summons Facebook India representatives over 2020 riots, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Delhi assembly summons Facebook India representatives over 2020 riots. (File image: iStock) The Delhi Assembly‘s Committee on Peace and Harmony on Friday summoned representatives from Facebook India to testify on November 2 over the February 2020 riots in the national capital. In a letter, the Committee said that it will focus on social media giant’s role in curbing false and malicious messages that could cause disharmony in the society. “Since Facebook has lakhs of users in the NCT of Delhi, the Committee has decided to hear the […]

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Amid the Capitol riot, Facebook faced its own insurrection, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Amid the Capitol riot, Facebook faced its own insurrection. As supporters of Donald Trump stormed the U.S. Capitol on Jan. 6th, battling police and forcing lawmakers into hiding, an insurrection of a different kind was taking place inside the world’s largest social media company. Thousands of miles away, in California, Facebook engineers were racing to tweak internal controls to slow the spread of misinformation and inciteful content. Emergency actions – some of which were rolled back after the 2020 election – included banning Trump, freezing comments in […]

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UK fines Facebook over Giphy takeover breach, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

This image is for representational purpose only. Britain’s competition watchdog said on Wednesday, it had fined social network giant, Facebook over £50 million for the “deliberate” failure to supply information linked to its takeover of animated graphics startup, Giphy. The Competition and Markets Authority said the fine totaling £50.5 million ($69.5 million, 60 million euros) was imposed for “consciously refusing to report all the required information” concerning the purchase last year. “We warned Facebook that its refusal to provide us with important information was a breach of […]

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