Tag Archives: BrandEquity

Court adjourns Facebook parent Meta’s Giphy tie-up appeal, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook announced the purchase of Giphy in May 2020 for $315 million. A British court on Thursday adjourned an appeal by Facebook‘s owner Meta against a competition regulator ruling that it should be forced to sell online GIF creator Giphy. The Competition and Markets Authority (CMA) in November found Meta’s purchase of Giphy — which supplies animated GIFs or mini videos to major social networks — would give the US behemoth too much market share. Adjourning the case at London’s Competition Appeal Tribunal after four days of […]

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Apple’s privacy features to cost Facebook $12.8 bn in 2022, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Picture for representative purpose Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion. According to AppleInsider, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for […]

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Internal bug promoted problematic content on Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image Content identified as misleading or problematic were mistakenly prioritized in users’ Facebook feeds recently, thanks to a software bug that took six months to fix, according to tech site The Verge. Facebook disputed the report, which was published Thursday, saying that it “vastly overstated what this bug was because ultimately it had no meaningful, long-term impact on problematic content,” according to Joe Osborne, a spokesman for parent company Meta. But the bug was serious enough for a group of Facebook employees to draft an internal […]

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How threatened are you, Facebook?, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Did Facebook play a dirty trick against one of its biggest competitors? Considering the rate at which this big tech makes headlines almost every week, I’d assume it won’t be much of a surprise to most. Anyway, I’ll still set a bit of a context here. “Facebook’s parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok,” The Washington Post reported on March 27. The campaign was basically to promote […]

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Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has been losing users for quite some time while TikTok’s usage is rising in the US. TikTok‘s meteoric rise has baffled Meta (formerly Facebook) as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. “Last year, it overtook the global ad take of Snapchat,” the report said on Saturday. TikTok, which […]

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Facebook battles cyber campaigns targeting Ukraine, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

File Photo Russia‘s communications watchdog said on Thursday it was taking steps to punish Google, including a ban on advertising the platform and its information services, for violating Russian law. The measures will apply to Google Search, the Google Play app store, YouTube, YouTube Music, Google Chat and Gmail. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the course of (Russia’s) special military operation on the territory of Ukraine, […]

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How China’s TikTok, Facebook influencers push propaganda, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) To her 1.4 million followers across TikTok, YouTube, Instagram and Facebook, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a video posted in January to her YouTube and Facebook accounts, where she also teaches Chinese classes over Zoom. But that lens may be controlled by CGTN, the Chinese-state […]

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US Chamber sides with Facebook in antitrust appeal, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

U.S. Chamber sides with Facebook in antitrust appeal The powerful US Chamber of Commerce filed a brief on Monday, urging a D.C. appeals court to reject an appeal by a big group of US states to revive their antitrust lawsuit against Meta Platform’s Facebook. The Chamber, along with the Computer and Communications Industry Association and Business Roundtable, argued that the district court judge hearing the case was right to toss it out because the states had waited too long to file their case. Judge James Boasberg of […]

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Ireland fines Facebook for EU privacy law breaches, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image/iStock Ireland on Tuesday imposed a fine on Facebook parent company Meta for breaching EU data privacy laws, in the latest action in Europe against the business practices of US tech titans. The fine against the social media giant, which owns WhatsApp, Instagram and Facebook, amounted to a total of 17 million euros ($18.7 million) following an inquiry into 12 data breaches, said the Data Protection Commission (DPC). EU member Ireland, which hosts the regional headquarters of a number of leading tech firms including Apple, Google […]

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Facebook relaxes violent speech policy in Europe, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Meta’s statement followed a Reuters report that said the policy applies to Armenia, Azerbaijan, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia and Ukraine. (Image courtesy: iStock) Facebook has temporarily eased its policy on violent speech after Moscow’s invasion of Ukraine, allowing statements like “death to Russian invaders” but not credible threats against civilians, the tech giant said on Thursday. Moscow’s internationally condemned attack on its neighbor has provoked unprecedented sanctions from Western governments and businesses, but also a surge of online anger and debates over […]

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