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Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

Facebook, Featured Articles

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments.   On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English.  The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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HubSpot : How to Master LinkedIn Content Marketing

Linked In

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. The good news […]

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Integrate Facebook ads into your business plan with this marketing bootcamp bundle

Facebook, Featured Articles

TL;DR: The 2022 Facebook Marketing Bootcamp Bundle is on sale for £11.11 as of Nov. 19, saving you 98% on list price. Facebook advertising is one of the easiest ways to target your desired audience in the digital age. How are people supposed to know how great your business is if they never even come across it? With this four-course Facebook marketing training, you can learn how to create effective ads, the best times to run them on Facebook, and much more. This Facebook marketing bootcamp kicks […]

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Ohio retirement fund sues Facebook over investment loss, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Ohio‘s largest public employee pension fund has sued Facebook – now known as Meta – alleging that it broke federal securities law by purposely misleading the public about the negative effects of its social platforms and the algorithms that run them. The lawsuit by the Ohio Public Employees Retirement System specifically claims that Facebook buried inconvenient findings about how the company has managed those algorithms as well as the steps it said it was taking to protect the public. The suit also contends claims that Facebook knew […]

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LinkedIn Updates Marketing Partner Program with New Specialty Categories

Linked In

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. As explained by LinkedIn: “Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your […]

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