EU’s decision to restrict Facebook and Instagram’s infamous marketing policies will significantly affect Meta’s profits

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EU’s decision to restrict Facebook and Instagram’s infamous marketing policies will significantly affect Meta’s profits

As per recent reports, the European Data Protection Board (EDPB) has rejected Facebook, Instagram owner Meta’s unwelcome tactic to bypass the General Data Protection Regulation (GDPR) and provide personalized advertisements without consent. Both Facebook and Instagram are now required to feature an opt-in option for data collection-based advertisements, which users can reject or accept. This ruling will be applicable in all European countries, bringing Meta down to a level playing field with its competitors in the region and restricting its profit spectrum. EDPB’s latest restriction is likely […]

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Court adjourns Facebook parent Meta’s Giphy tie-up appeal, Marketing & Advertising News, ET BrandEquity

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Facebook announced the purchase of Giphy in May 2020 for $315 million. A British court on Thursday adjourned an appeal by Facebook‘s owner Meta against a competition regulator ruling that it should be forced to sell online GIF creator Giphy. The Competition and Markets Authority (CMA) in November found Meta’s purchase of Giphy — which supplies animated GIFs or mini videos to major social networks — would give the US behemoth too much market share. Adjourning the case at London’s Competition Appeal Tribunal after four days of […]

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Texas sues Meta’s Facebook over facial-recognition practices, Marketing & Advertising News, ET BrandEquity

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Representative image (iStock) The Texas attorney general’s office sued Meta‘s Facebook on Monday, alleging that the social media giant violated state privacy protections with facial-recognition technology that collected the biometric data of millions of Texans without their consent. The lawsuit accuses Facebook of capturing biometric information from photos and videos that users uploaded without consent, disclosing the information to others and failing to destroy it within a reasonable time. “This is yet another example of Big Tech‘s deceitful business practices and it must stop. I will continue […]

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