More than half of B2B marketing teams have frozen spending on Facebook ads

Facebook, Featured Articles

Has the cost of living crisis hobbled the market for social media advertising? Maybe, says a new report by Dreamdata. The research says the worsening economic climate has put “marketing budgets on the chopping block”. In the study of 222 active Dreamdata users, 54 per cent said they have stopped active spending on Facebook ads, 42 percent have paused spending on LinkedIn ads, and 16 percent have even withdrawn spend on Google ads. Yet the report argues that there could be an upside. It says the lower […]

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Delhi HC restrains confectionary Facebake from using Facebook mark, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representational Image The Delhi high court has permanently restrained the owner of a confectionary under the name ‘Facebake‘ from using any mark which is deceptively similar to that of social media company Meta Platforms, Inc’s ‘Facebook‘ mark. Justice Navin Chawla, while dealing with a lawsuit by Meta, said that ‘Facebook’ is a well-known trademark in the country and the overall visual representation adopted by the defendant, Noufel Malol – the owner of Facebake, depicted the mala fide intent in obtaining unfair advantage. The judge noted that the […]

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LinkedIn Launches New ‘Business Manager’ Platform, New B2B-Aligned Marketing Consultancy

Linked In

LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts, including a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consultancy, and updated CRM and API integrations. The biggest update is its new Business Manager platform, which provides a central dashboard to manage ‘people, accounts, Pages’, and their associated marketing processes. As outlined in the above video overview, Business Manager provides a simplified management platform for all of your LinkedIn business activities. The new platform includes dedicated tabs for managing […]

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Facebook , Twitter remove Shinzo Abe assassination videos, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) Twitter and Facebook parent Meta said Friday they’re deleting any videos of the assassination of former Japanese Prime Minister Shinzo Abe that break their rules on harmful content. Multiple videos of the attack showing a gunman firing a double-barrelled weapon twice at Abe were circulating on social media. Some only show the moments before and after the attack while others showed both shots. Abe, who stepped down in 2020, was shot moments into a speech, airlifted to hospital, and later pronounced dead. Police arrested […]

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