France closes ‘cookies’ case against Facebook, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) French privacy regulators on Thursday closed a case against Facebook after determining the US tech giant had changed the way it collected user data to comply with the law. Facebook was slapped with a 60-million-euro (USD 61-million) fine last December when the French regulator CNIL ruled it was failing to allow users to easily opt out of cookies, tiny data files that track online browsing. CNIL told the firm’s parent company Meta to fix the issue within three months or face further punishment. On […]

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Infographic: How to design a tactical content marketing plan for LinkedIn

You have a LinkedIn profile. Chances are awfully good that your organization also has a company LinkedIn page. But what are you actually doing with them? If you want to really maximize the time you’re spending on this networking site, who better to teach you than the experts at LinkedIn? Check out this printable one-pager that breaks down how you can best utilize each of the network’s various features, from company pages to groups, LinkedIn SlideShare to Sponsored Updates and even your personal profile.     The […]

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When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program — The Information

TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024, according to a new forecast from Insider Intelligence, provided exclusively to The Information. Both social networks won’t catch up to Instagram, also owned by Meta. The photo-sharing app continues to be the top platform by far for advertisers paying creators to promote products and services.  “Marketers are feeling more comfortable experimenting on […]

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