LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends. The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less. There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should). LinkedIn […]

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BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing

Paul Jauregui first appeared on this podcast in September 2020. He and Lisa, his wife, had launched BK Beauty, a direct-to-consumer cosmetics brand, the year before to great success. Since then, many DTC brands have suffered due to iOS 14.5’s impact on Facebook advertising. But not BK Beauty. Jauregui “pulled the plug” on Facebook ads in late April 2021, just before the iOS release. He told me, “There was a lot of dust that needed to settle with Facebook ads, a lot of questions. I wanted to […]

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Instagram and Facebook remove posts offering abortion pills, Marketing & Advertising News, ET BrandEquity

Instagram and facebook remove posts offering abortion pills Facebook and Instagram have begun promptly removing posts that offer abortion pills to women who may not be able to access them following a Supreme Court decision that stripped away constitutional protections for the procedure. Such social media posts ostensibly aimed to help women living in states where preexisting laws banning abortion suddenly snapped into effect on Friday. That’s when the high court overruled Roe v. Wade, its 1973 decision that declared access to abortion a constitutional right. Memes […]

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