Facebook Marketing Guide: 9 Strategies to Succeed

Throughout the years, we’ve seen various social media platforms have their rises and falls—but through it all, Facebook has remained a powerhouse. With nearly 3 billion monthly active users, Facebook is by far and wide the most-used social media network. This means it’s a great place for your business to have a presence. However, you need to understand how to create a Facebook marketing strategy that will succeed. In this article, we’re going to touch on various Facebook marketing tactics you should employ within your overarching social […]

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Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone.  These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback. For many smaller businesses, the cost of advertising on Meta, while remaining competitive […]

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