Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone.  These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback. For many smaller businesses, the cost of advertising on Meta, while remaining competitive […]

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