Tag Archives: Email

Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook, Featured Articles

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone.  These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback. For many smaller businesses, the cost of advertising on Meta, while remaining competitive […]

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7 Ways to Combine Email and Facebook Marketing

Facebook, Featured Articles

In the past, digital marketing took a blanket approach to lead generation that was sometimes obtrusive and annoying. On almost every forum, platform, and web page, users were bombarded with blaring banner ads or videos that started before the page was even fully loaded, and they almost always played too loudly at the most inconvenient times. What’s more, nearly every email inbox seemed filled with messages that were impersonal at best, and usually irrelevant to their recipients. However, spamming a general audience with advertisements for brands they […]

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Online Ad Spending Now Focused on Five Channels, Led by Facebook and Email Marketing –

Facebook, Featured Articles

ClickBank reveals top marketing channel investments from 100 largest client companies BOISE, Idaho–(BUSINESS WIRE)–A just-released report from ClickBank shows that online retailers and e-commerce businesses are focused on five primary channels in their online ad spending, led by Facebook Ads, email marketing, and affiliate marketing. Featuring a detailed and updated overview of the online advertising ecosystem, ClickBank’s 2022 Traffic Trends report reveals key new spending insights from ClickBank’s 100 largest client companies to show: More than 70% of successful businesses in the study generated revenue from three […]

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