Irish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity

Facebook logo Ireland’s data privacy regulator imposed a 265 million euro ($277 million) fine on social media giant Facebook on Monday, bringing the total it has fined parent group Meta to almost 1 billion euros. The penalty resulted from an investigation, started last year, into the discovery of a collated set of personal data that had been scraped from Facebook between May 2018 and September 2019, and made available online. Facebook was also ordered to make a range of corrective measures. Meta said it had cooperated fully […]

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10 Smart & Easy Facebook Marketing Ideas

It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook. It’s tricky, but it’s […]

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Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

The holiday season isn’t just a time for gatherings and sales, it’s also a time when brands kick marketing into high gear. But brands differ on how they use each marketing channel during the holidays — even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found in a recent survey of 48 brand professionals. It should come as no surprise that Digiday’s survey found that Meta’s Facebook and Instagram platforms came in at the top among the marketing channels brands have used […]

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