Marketing masterclass: The best metrics to measure success of your Facebook page and posts

You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months now, posting a variety of content, but you’re at a crossroads. Is this working? Am I winning? Are people engaging with my content? Has the effort been worth it? Am I seeing a spike in website traffic as a result of my social media efforts? I could bet you a big wager these are just a few of the questions you’re likely asking yourself if you don’t yet […]

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Twitter bans linking to Facebook, Instagram, other rivals, Marketing & Advertising News, ET BrandEquity

Twitter logo Twitter users will no longer be able to link to certain rival social media websites, including what the company described Sunday as “prohibited platforms” Facebook, Instagram and Mastodon. It’s the latest move by Twitter‘s new owner Elon Musk to crack down on certain speech after he shut down a Twitter account last week that was tracking the flights of his private jet. “We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow […]

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15 Facebook Marketing Scams to Avoid

Facebook has basically taken over the digital marketplace for buying and selling used items (something that Craigslist used to dominate). But even though it’s super accessible, there are some major Facebook Marketplace scams that buyers and sellers each need to be aware of. FB Marketplace has become super popular because of the easy app for listings and browsing, as well as the ability to reach a larger audience. It is also thought to be safer than Craigslist because of the fact that you need a Facebook account to use the […]

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8 People on How to Use Facebook Groups for Freebies, Marketing

Around this time last year, Facebook experienced its first-ever drop in users.  Still, more than 1.8 billion users flock to the site to be part of Facebook “group” communities.  Insider spoke with people who use groups for parenting advice, fan clubs, and running businesses.  Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the app Between privacy violations, misinformation, hate speech, and more, Facebook is no stranger to bad press. The company recently saw […]

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