Author Archives: admin

When TikTok aces Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

I am no TikTok fan. The last time I downloaded TikTok, the app remained on my phone for barely 45 minutes, before I rushed to press the uninstall button. For this pious South Indian boy, the gyrations on Tiktok were too much to digest. But as this week’s news has proven, people like me don’t matter in the TikTok scheme of things. We might not add to TikTok’s popularity, but cannot take anything away from its popularity too. The app has been the most downloaded in 2020 […]

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Six Ways To Make The Most Of Your LinkedIn Content Marketing

Linked In

Chris J “Mohawk” Reed – No.1 LinkedIn Expert – CEO & Founder of Black Marketing – 1,600 LinkedIn Recomendations, 4 Best Selling Books Getty Content marketing is all about how you market your personal and company brands, and LinkedIn is a great place to post content. Here are six ways you can do your content marketing on LinkedIn. 1. Focus on the content of others. The first and most obvious strategy is to concentrate on other people’s content and like it, share it and comment on it. That way […]

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We research misinformation on Facebook. It just disabled our accounts, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

By Laura Edelson, Damon McCoy We learned last week that Facebook had disabled our Facebook accounts and our access to data that we have been using to study how misinformation spreads on the company’s platform. We were informed of this in an automated email. In a statement, Facebook says we used “unauthorized means to access and collect data” and that it shut us out to comply with an order from the Federal Trade Commission to respect the privacy of its users. This is deeply misleading. We collect […]

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

Linked In

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. But maybe you knew all that already. […]

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UNICEF and Facebook pledge for a safer digital world, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

UNICEF India and Facebook have launched a one year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline. It aims to improve children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence. This partnership will include a nation-wide […]

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