Author Archives: admin

9 Ways to Win at B2C Marketing on LinkedIn

Are you investing time into your brand’s LinkedIn presence? It’s easy for companies – especially B2C’s – to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C’s, along with their B2B counterparts, can thrive. There are more than 610 million LinkedIn members globally, and more than 40 million of them are in decision-making positions. In other words, LinkedIn provides tremendous opportunity to connect with individuals who are in a position to form strategic partnership, stock your product or […]

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Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook’s calling its ‘Discovery Commerce System’, a process that utilizes Facebook’s ad matching tools to optimize your marketing approach, based on four steps. As explained by Facebook: “The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people […]

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LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

With digital marketing skills increasingly in-demand, LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn’s ad tools and options, and also earn official certification, which you can then display on your LinkedIn profile. I mean, it’s not the most impressive certificate, and probably most people won’t be laminating the PDF (which you can download) or framing it on their wall. But it does provide another way to showcase your knowledge of LinkedIn’s ad tools, which could help […]

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Online Marketing Platform Market Top Keyplayers operating: Hubspot, Salesforce, Marketo, Vocus, Marin Software, Facebook, Google, WordStream, Sizmek, DataXu, etc.

Introduction and ScopeThe Online Marketing Platform market research offers valuable insight into the current state of the local and markets. Similarly, the Online Marketing Platform market study includes a variety of user-friendly presentations and diagrams, such as maps, pie charts, and graphs that depict the percentage of different service providers’ strategies used in the market. A systematic evaluation, primary research interviews, and secondary research findings were used to construct this research report. The Online Marketing Platform research report also contains a comprehensive quantitative and qualitative study of […]

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