Author Archives: admin

Social Media Marketing Inspiration: Brands to Watch on LinkedIn

There are a select few marketers and brands who have really mastered their LinkedIn strategy, and looking at how these brands approach content on the professional social network may inspire some upgrades to your own LinkedIn strategy. On May 28th, we held an #SMTLive Twitter chat on marketing your business on LinkedIn. In case you didn’t make it to the live chat, we put together a recap to share the highlights from that conversation here. However, one question in particular seemed worthy of a little bit more discussion.  […]

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Facebook shuts out NYU academics’ research on political ads, Marketing & Advertising News, ET BrandEquity

Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook says the researchers violated its terms of service and were involved in unauthorized data collection from its massive network. The academics, however, say the company is attempting to […]

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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.  Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As […]

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Amazon Hires Facebook’s Remy Merriex as Prime Video Creative Marketing Director

Amazon hired advertising creative veteran Remy Merriex, most recently at Facebook, as the newest member of the Prime Video marketing team. Ukonwa Ojo, chief marketing officer of Prime Video and Amazon Studios, announced that Merriex will join Prime Video’s marketing team as global executive creative director. In the new role, he will oversee development of global creative campaigns across the Prime Video brand, content and originals marketing. Merriex will begin at Amazon on Aug. 9, reporting to Ojo, who was formerly CMO of MAC Cosmetics before she […]

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LinkedIn Lists the Top Marketing Professionals of 2020

LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals. Included in the report is a list of the top marketing & advertising professionals on LinkedIn. This information may be helpful to others in a number of ways. For example, people looking to build a more engaged following on LinkedIn can step up their game by learning from the best. LinkedIn’s Top Voices list can also be a useful resource for professional development. Those looking to further their […]

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