Image source: Getty Images The Facebook Pixel is tracking code you install on your website to configure data capture and events tracking to improve your marketing performance and gain deeper audience insight. The word pixel has a cool, sophisticated ring to it, don’t you think? The real meaning of pixel is one of those little dots that make up the resolution of a screen. Your screen has a resolution of maybe 1920 by 1024 … pixels. The name has been adopted by a number of digital marketing […]

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