Tag Archives: News

Facebook , Twitter remove Shinzo Abe assassination videos, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) Twitter and Facebook parent Meta said Friday they’re deleting any videos of the assassination of former Japanese Prime Minister Shinzo Abe that break their rules on harmful content. Multiple videos of the attack showing a gunman firing a double-barrelled weapon twice at Abe were circulating on social media. Some only show the moments before and after the attack while others showed both shots. Abe, who stepped down in 2020, was shot moments into a speech, airlifted to hospital, and later pronounced dead. Police arrested […]

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Instagram and Facebook remove posts offering abortion pills, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Instagram and facebook remove posts offering abortion pills Facebook and Instagram have begun promptly removing posts that offer abortion pills to women who may not be able to access them following a Supreme Court decision that stripped away constitutional protections for the procedure. Such social media posts ostensibly aimed to help women living in states where preexisting laws banning abortion suddenly snapped into effect on Friday. That’s when the high court overruled Roe v. Wade, its 1973 decision that declared access to abortion a constitutional right. Memes […]

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Meta unfriends FB ticker in final farewell to Facebook era, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Meta unfriends FB ticker in final farewell to Facebook era After a decade of trading as Facebook, the social media giant is shedding the last vestige of its old corporate avatar as it begins trading under the ticker symbol ‘META‘ on Thursday. Meta Platforms Inc rebranded from its eponymous social networking platform in October 2021, betting that the metaverse, a shared virtual realm, will succeed mobile internet. Mark Zuckerberg, Meta’s co-founder and CEO, established Facebook in 2004 from his Harvard dorm as a way for students to […]

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Court adjourns Facebook parent Meta’s Giphy tie-up appeal, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook announced the purchase of Giphy in May 2020 for $315 million. A British court on Thursday adjourned an appeal by Facebook‘s owner Meta against a competition regulator ruling that it should be forced to sell online GIF creator Giphy. The Competition and Markets Authority (CMA) in November found Meta’s purchase of Giphy — which supplies animated GIFs or mini videos to major social networks — would give the US behemoth too much market share. Adjourning the case at London’s Competition Appeal Tribunal after four days of […]

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Apple’s privacy features to cost Facebook $12.8 bn in 2022, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Picture for representative purpose Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion. According to AppleInsider, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for […]

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Internal bug promoted problematic content on Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image Content identified as misleading or problematic were mistakenly prioritized in users’ Facebook feeds recently, thanks to a software bug that took six months to fix, according to tech site The Verge. Facebook disputed the report, which was published Thursday, saying that it “vastly overstated what this bug was because ultimately it had no meaningful, long-term impact on problematic content,” according to Joe Osborne, a spokesman for parent company Meta. But the bug was serious enough for a group of Facebook employees to draft an internal […]

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How threatened are you, Facebook?, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Did Facebook play a dirty trick against one of its biggest competitors? Considering the rate at which this big tech makes headlines almost every week, I’d assume it won’t be much of a surprise to most. Anyway, I’ll still set a bit of a context here. “Facebook’s parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok,” The Washington Post reported on March 27. The campaign was basically to promote […]

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Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has been losing users for quite some time while TikTok’s usage is rising in the US. TikTok‘s meteoric rise has baffled Meta (formerly Facebook) as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. “Last year, it overtook the global ad take of Snapchat,” the report said on Saturday. TikTok, which […]

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Facebook battles cyber campaigns targeting Ukraine, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

File Photo Russia‘s communications watchdog said on Thursday it was taking steps to punish Google, including a ban on advertising the platform and its information services, for violating Russian law. The measures will apply to Google Search, the Google Play app store, YouTube, YouTube Music, Google Chat and Gmail. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the course of (Russia’s) special military operation on the territory of Ukraine, […]

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How China’s TikTok, Facebook influencers push propaganda, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) To her 1.4 million followers across TikTok, YouTube, Instagram and Facebook, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a video posted in January to her YouTube and Facebook accounts, where she also teaches Chinese classes over Zoom. But that lens may be controlled by CGTN, the Chinese-state […]

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