Tag Archives: News

When TikTok aces Facebook, Marketing & Advertising News, ET BrandEquity

I am no TikTok fan. The last time I downloaded TikTok, the app remained on my phone for barely 45 minutes, before I rushed to press the uninstall button. For this pious South Indian boy, the gyrations on Tiktok were too much to digest. But as this week’s news has proven, people like me don’t matter in the TikTok scheme of things. We might not add to TikTok’s popularity, but cannot take anything away from its popularity too. The app has been the most downloaded in 2020 […]

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We research misinformation on Facebook. It just disabled our accounts, Marketing & Advertising News, ET BrandEquity

By Laura Edelson, Damon McCoy We learned last week that Facebook had disabled our Facebook accounts and our access to data that we have been using to study how misinformation spreads on the company’s platform. We were informed of this in an automated email. In a statement, Facebook says we used “unauthorized means to access and collect data” and that it shut us out to comply with an order from the Federal Trade Commission to respect the privacy of its users. This is deeply misleading. We collect […]

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UNICEF and Facebook pledge for a safer digital world, Marketing & Advertising News, ET BrandEquity

UNICEF India and Facebook have launched a one year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline. It aims to improve children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence. This partnership will include a nation-wide […]

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Facebook shuts out NYU academics’ research on political ads, Marketing & Advertising News, ET BrandEquity

Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook says the researchers violated its terms of service and were involved in unauthorized data collection from its massive network. The academics, however, say the company is attempting to […]

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Facebook’s payment system will extend to online retailers in August, Marketing & Advertising News, ET BrandEquity

(AP Photo) Facebook‘s payment system is all set to extend to online retailers in August this year. As per The Verge, online shoppers will eventually see another option listed next to the usual payment methods, now that Facebook Pay will expand beyond the company’s own platforms. Not long after credit card companies dropped out of its Libra cryptocurrency project, Facebook launched its payments system for use across the main site, as well as WhatsApp and Instagram. Now, just like Google’s stored cards, PayPal integrations, Amazon Pay, and […]

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Facebook partners with Sony Pictures Networks, Marketing & Advertising News, ET BrandEquity

The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests Facebook, today announced its partnership with Sony Pictures Networks India (SPNI) to showcase highlights and videos from the Indian national cricket team’s upcoming tours of Sri Lanka and England. The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests, being showcased on Facebook Watch. Manish Chopra, director and head of partnerships, Facebook India, said, “Sports, including cricket, is an integral part of our efforts towards building and […]

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TECH TALK WITH MIKE: Marketing on Facebook with iOS14 privacy changes | News

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What is Facebook? A genius idea factory or an overstuffed mess, Marketing & Advertising News, ET BrandEquity

Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, U.S. (File photo/Reuters) This question might sound silly, but I’m serious: What is Facebook? Did you know that Facebook has a dating service, online job listings, a version of Craigslist, a new collection of podcasts and live audio chat rooms, multiple copycats of Zoom, a section just for college students, two different spots for “TV, shows, a feature like TikTok (but bad) and software that office workers can use to communicate? […]

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Facebook and ICC partner to bring exclusive content from WTC, Marketing & Advertising News, ET BrandEquity

Cricket fans will be able to view engaging match recaps, in-play key moments and other match and exclusive video-on-demand content from ICC on Facebook Watch, as the inaugural edition of the ICC World Test Championship reaches its finale As the digital content partner for the International Cricket Council (ICC) in the region, Facebook will cater to the Indian Subcontinent’s love for cricket, connecting fans with their favourite match moments and sports icons. The engaging content format for this Test match will fuel the passion for the sport […]

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Russia fines Telegram, Facebook over banned content, Marketing & Advertising News, ET BrandEquity

It was the second time both companies have been fined in recent weeks. Russian authorities have ordered Facebook and the messaging app Telegram to pay steep fines for failing to remove banned content, a move that could be part of growing government efforts to tighten control over social media platforms amid political dissent. A Moscow court on Thursday fined Facebook a total of 17 million rubles (roughly $ 2,36,000) and Telegram 10 million rubles ($ 1,39,000). It wasn’t immediately clear what type of content the platforms failed […]

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