LOCALiQ, the expert marketing team here at the Standard and the wider Newsquest group,  has announced a first of its kind digital advertising technology designed to help get your business noticed online. The UK’s leading digital marketing solutions provider revealed the cross media optimisation technology will use data-driven algorithms to adjust digital market budgets across major platforms including Google, Microsoft, Facebook and Instagram. Using proprietary tracking, attribution, and optimisation algorithms, the technology shifts marketing budgets across search, social, and publishers to maximize every pound spent and yield the best […]

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