Tag Archives: Guide

Community Marketing in Facebook Groups – A Complete Guide

Facebook, Featured Articles

In the last few years social media has moved from just sharing about yourself to engaging with trusted communities online around a cause, pain point, hobby or a purpose. At the same time there have been significant changes in how brands market to their existing and potential customers, with brands looking at more innovative ways to make meaningful relationships with their customers.  One platform that has been able to capture the essence of the above shift is Facebook, via Facebook Groups. There are currently more than 1.8 […]

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Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Facebook, Featured Articles

With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook’s calling its ‘Discovery Commerce System’, a process that utilizes Facebook’s ad matching tools to optimize your marketing approach, based on four steps. As explained by Facebook: “The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people […]

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LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

Linked In

Are you looking to maximize your branding efforts on LinkedIn? The platform is seeing record levels of engagement, and is now up to 740 million total members, while on-platform activity is likely to ramp up throughout the year as the vaccine roll-out continues on, and more industries look to get back on track in the wake of the pandemic. That could provide a range of new opportunities for your business – but in order to capitalize on such, maximizing brand awareness is key. And if you are […]

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