Tag Archives: Facebook

Producer Of Raahii Films, Shubham Mathur Launches Facebook Marketing Firm Vidsly

Facebook, Featured Articles

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.” – Vince Lombardi Jr. Displaying strong will and with an aspiration to take on another leading ambition, YouTube series producer and the man behind groundbreaking YouTube channel ‘Raahii Films’, Shubham Mathur has recently launched his Facebook marketing firm called Vidsly. In a very short span, his company has attracted the biggest YouTube stars namely Amit Bhadana, Harsh Beniwal, Elvish Yadav, Indian Hacker, […]

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Apple’s privacy features to cost Facebook $12.8 bn in 2022, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Picture for representative purpose Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion. According to AppleInsider, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for […]

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Internal bug promoted problematic content on Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image Content identified as misleading or problematic were mistakenly prioritized in users’ Facebook feeds recently, thanks to a software bug that took six months to fix, according to tech site The Verge. Facebook disputed the report, which was published Thursday, saying that it “vastly overstated what this bug was because ultimately it had no meaningful, long-term impact on problematic content,” according to Joe Osborne, a spokesman for parent company Meta. But the bug was serious enough for a group of Facebook employees to draft an internal […]

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How threatened are you, Facebook?, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Did Facebook play a dirty trick against one of its biggest competitors? Considering the rate at which this big tech makes headlines almost every week, I’d assume it won’t be much of a surprise to most. Anyway, I’ll still set a bit of a context here. “Facebook’s parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok,” The Washington Post reported on March 27. The campaign was basically to promote […]

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Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has been losing users for quite some time while TikTok’s usage is rising in the US. TikTok‘s meteoric rise has baffled Meta (formerly Facebook) as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. “Last year, it overtook the global ad take of Snapchat,” the report said on Saturday. TikTok, which […]

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Facebook battles cyber campaigns targeting Ukraine, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

File Photo Russia‘s communications watchdog said on Thursday it was taking steps to punish Google, including a ban on advertising the platform and its information services, for violating Russian law. The measures will apply to Google Search, the Google Play app store, YouTube, YouTube Music, Google Chat and Gmail. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the course of (Russia’s) special military operation on the territory of Ukraine, […]

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Online Marketing Gurus Awarded Premium Partnership Rating With Google, TikTok & Facebook

Facebook, Featured Articles

Sydney-based digital agency Online Marketing Gurus (OMG) now has a trifecta of partnerships with three major platforms. OMG has been recognised as a 2022 Google Premier Partner this week which places it in the top three percent of companies managing Google accounts globally. Google recognises the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. Qualification depends upon a level of performance, spend and certification relating to ad campaigns by top performing digital marketing […]

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How China’s TikTok, Facebook influencers push propaganda, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) To her 1.4 million followers across TikTok, YouTube, Instagram and Facebook, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a video posted in January to her YouTube and Facebook accounts, where she also teaches Chinese classes over Zoom. But that lens may be controlled by CGTN, the Chinese-state […]

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Could influencer marketing save your brand’s poor Facebook ad performance?

Facebook, Featured Articles

Apple’s iOS 14.5 may not be the most recent release (iOS 15 lets you unlock your phone while wearing a mask and has 38 new emoji, but I digress!), but it altered the digital marketing landscape for good. The logic was sound – give users more control over how their data is collected and used by publishers and advertisers. But the impact on brands that rely on paid social campaigns has been enormous, and not in a good way. On Facebook, less data equals less accuracy. When […]

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US Chamber sides with Facebook in antitrust appeal, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

U.S. Chamber sides with Facebook in antitrust appeal The powerful US Chamber of Commerce filed a brief on Monday, urging a D.C. appeals court to reject an appeal by a big group of US states to revive their antitrust lawsuit against Meta Platform’s Facebook. The Chamber, along with the Computer and Communications Industry Association and Business Roundtable, argued that the district court judge hearing the case was right to toss it out because the states had waited too long to file their case. Judge James Boasberg of […]

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