In the past, digital marketing took a blanket approach to lead generation that was sometimes obtrusive and annoying. On almost every forum, platform, and web page, users were bombarded with blaring banner ads or videos that started before the page was even fully loaded, and they almost always played too loudly at the most inconvenient times. What’s more, nearly every email inbox seemed filled with messages that were impersonal at best, and usually irrelevant to their recipients. However, spamming a general audience with advertisements for brands they […]

Read more