Category Archives: Facebook

Is Facebook Dead to Students? 7 Marketing Tools That Are Useless in 2022

Facebook, Featured Articles

FACEBOOK STARTED as a university-wide social platform to provide students with a forum to talk and discuss school matters. Its popularity quickly grew, making it a great tool for socializing. After some time, Facebook became a tool designed to connect people from around the globe. With mobile devices becoming more affordable, Facebook replaced many messengers and communication tools and became the top choice for many students. Of course, this popularity was reflected in the brand’s yields. It quickly turned from a social network into a big company […]

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Cleartrip appoints Facebook’s Shubham Khurana as head of brand marketing

Facebook, Featured Articles

Was client partner at the social media network Aug 18, 2022 03:28:00 PM | Article | Campaign India Team Cleartrip has announced the appointment of Shubham Khurana as brand head. Khurana moves from Facebook, where he was most recently a client partner.   Kunal Dubey, chief marketing officer, Cleartrip, said, At Cleartrip we strongly back the notion of scaling a business that will not only disrupt the OTA space through innovations but also build a brand that is loved and trusted by millions. We have the ambition […]

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Top Strategies to Amplify Your Facebook Marketing Campaigns

Facebook, Featured Articles

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The fading charm of Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Fading facebook ET Brandequity Earlier this month, Facebook now re-christened as Meta which owns the most popular apps – FB, Instagram, and WhatsApp – had witnessed a single day drop in their in their market cap by $230bn with their maverick promoter Mark Zuckerberg’s personal wealth declining by ~ $29bn. From a high of 1Tn in September to ~$561bn now.. it’s a 45%. As a consequence on Friday 18th Feb, it slipped out of the top 10 most valuable companies’ ranking. For a company that had breached […]

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New Scam On The App Store Denies Advertisers Access To Their Facebook Marketing Accounts / Digital Information World

Facebook, Featured Articles

A new scam has been highlighted by security researchers, which was recently found on the Apple App Store. The malicious campaign targets advertisers trying to gain access to their marketing accounts across the Facebook platform. At first glance, the app seems relatively innocent and harmless but that’s far from the reality. It features an image of an iPhone screen that entails all the apps owned by Meta. Hence, you’ll find logos belonging to Messenger, WhatsApp, Facebook, and Instagram too. Analysts say that all you need to do […]

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Facebook’s Meta takes on bond debt, in a first, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Image used for representative purpose (source: iStock) Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision. Worries over the social media giant’s future and fierce competition from TikTok have sent its stock plummeting, while the firm spends billions on its plan for the internet’s next iteration. Meta reported to the US markets watchdog on Thursday that it has begun offering bonds to raise money […]

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India’s Top Marketers On Meta Are Sadhguru And Isha Outreach: Each Day, They Spend Rs. 1.35 Lakhs On Facebook And Instagram. Public Donations Going In FB Marketing

Facebook, Featured Articles

India’s top two social cause marketers on Meta are Sadhguru and Isha Outreach: Each day, they spend Rs. 1.35 lakhs on Facebook and Instagram. Despite posting its first-ever quarterly earnings decline, Indian advertisers still seem very eager to spend money on these sites. Indian advertisers have been heavily investing in advertising on Meta Platforms like Facebook and Instagram, according to data gathered by Pyrite Technologies, a Hyderabad-based business digital marketing agency. Even while many people might not be surprised by this, the list of prominent Indian advertisers […]

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In a 3rd test, Facebook still fails to block hate speech, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representational Image Facebook is letting violent hate speech slip through its controls in Kenya as it has in other countries, according to a new report from the nonprofit groups Global Witness and Foxglove. It is the third such test of Facebook’s ability to detect hateful language – either via artificial intelligence or human moderators – that the groups have run, and that the company has failed. The ads, which the groups submitted both in English and in Swahili, spoke of beheadings, rape and bloodshed. They compared people […]

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France closes ‘cookies’ case against Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) French privacy regulators on Thursday closed a case against Facebook after determining the US tech giant had changed the way it collected user data to comply with the law. Facebook was slapped with a 60-million-euro (USD 61-million) fine last December when the French regulator CNIL ruled it was failing to allow users to easily opt out of cookies, tiny data files that track online browsing. CNIL told the firm’s parent company Meta to fix the issue within three months or face further punishment. On […]

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When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program — The Information

Facebook, Featured Articles

TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024, according to a new forecast from Insider Intelligence, provided exclusively to The Information. Both social networks won’t catch up to Instagram, also owned by Meta. The photo-sharing app continues to be the top platform by far for advertisers paying creators to promote products and services.  “Marketers are feeling more comfortable experimenting on […]

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