Category Archives: Facebook

When TikTok aces Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

I am no TikTok fan. The last time I downloaded TikTok, the app remained on my phone for barely 45 minutes, before I rushed to press the uninstall button. For this pious South Indian boy, the gyrations on Tiktok were too much to digest. But as this week’s news has proven, people like me don’t matter in the TikTok scheme of things. We might not add to TikTok’s popularity, but cannot take anything away from its popularity too. The app has been the most downloaded in 2020 […]

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We research misinformation on Facebook. It just disabled our accounts, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

By Laura Edelson, Damon McCoy We learned last week that Facebook had disabled our Facebook accounts and our access to data that we have been using to study how misinformation spreads on the company’s platform. We were informed of this in an automated email. In a statement, Facebook says we used “unauthorized means to access and collect data” and that it shut us out to comply with an order from the Federal Trade Commission to respect the privacy of its users. This is deeply misleading. We collect […]

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UNICEF and Facebook pledge for a safer digital world, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

UNICEF India and Facebook have launched a one year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline. It aims to improve children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence. This partnership will include a nation-wide […]

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Facebook shuts out NYU academics’ research on political ads, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook says the researchers violated its terms of service and were involved in unauthorized data collection from its massive network. The academics, however, say the company is attempting to […]

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Amazon Hires Facebook’s Remy Merriex as Prime Video Creative Marketing Director

Facebook, Featured Articles

Amazon hired advertising creative veteran Remy Merriex, most recently at Facebook, as the newest member of the Prime Video marketing team. Ukonwa Ojo, chief marketing officer of Prime Video and Amazon Studios, announced that Merriex will join Prime Video’s marketing team as global executive creative director. In the new role, he will oversee development of global creative campaigns across the Prime Video brand, content and originals marketing. Merriex will begin at Amazon on Aug. 9, reporting to Ojo, who was formerly CMO of MAC Cosmetics before she […]

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Digital Marketing Courses & Certification Market to See Huge Growth by 2026 | HubSpot, Facebook, Coursera, Udacity, Google

Facebook, Featured Articles

The digital marketing courses & certification are used by freelancers, business owners, entrepreneurs, etc, it course & certification services are deployed through online media such as smartphones, laptops, PCs using internet connectivity and offline medium such as institutes. The digital marketing courses & certification include Analytics, Adwords Social Media Marketing, Search Engine Optimization, Pay Per Clicks, Content Marketing, Blogs and a lot more. Digital marketing is a new world of marketing your product which increases brand visibility among people through search engine result pages. Download Sample Report […]

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How to Use GMB Posts & Facebook Events for Local Marketing

Facebook, Featured Articles

Looking for new ways to market to a local audience? Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure. In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients. How to Use Google My Business Posts for Your Local Business Local businesses can post directly on Google My Business, which shows up on Google Search and Maps. This enables you to get in […]

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Partner Marketing Platform Releases Facebook Campaign Tracking

Facebook, Featured Articles

Everflow announced the launch today of a platform integration feature that allows clients to easily connect their partner marketing program to the Facebook Conversions API (CAPI). A first for the performance-marketing industry, this integration gives Everflow clients the ability to launch Facebook campaigns with added performance benefits that aren’t available via Facebook’s standard advertisement campaign management. Marketing Technology News:MarTech Interview With Yogeeta Chainani, Co-Founder And CPO At Swaarm By going cookie-less sooner with features like our new FB CAPI integration, you’re not only preparing for increased privacy […]

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Online and Offline Marketing Services Market is Going to Boom | Facebook, Amazon, Google

Facebook, Featured Articles

Global Online and Offline Marketing Services Market Report – Production and Consumption Professional Analysis (Impact of COVID-19) is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support (2021-2026). The market Study is segmented by key a region that is accelerating the marketization. The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Global Online and Offline Marketing Services Market. Some of the key players […]

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