Category Archives: Facebook

Facebook’s VR Oculus business probed by US states, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Image for representational purpose/ reuters Multiple states have begun investigating potential violations in how Facebook, now known as Meta Platforms Inc, runs its virtual-reality Oculus business, according to three sources familiar with the matter. Two of the sources said the US Federal Trade Commission was also involved in the antitrust investigation. Meta did not immediately respond to a request for comment. New York, North Carolina and Tennessee were among the states involved in the inquiry, one source said. A group of almost 50 states also asked an […]

Read more
Leave a comment , , , , , , , ,

Google, Facebook CEOs colluded in online ad sales, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Google, Facebook CEOs colluded in online ad sales (Image for representational purposes only- iStock) Newly unredacted documents from a state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online advertising sales. The CEOs of both companies were aware of the deal and signed off on it, the lawsuit alleges. The original, redacted lawsuit, filed in December 2021, accused Google of “anti-competitive conduct” and of teaming up with the social networking giant. But the unredacted version offers details on the involvement […]

Read more
Leave a comment , , , , , , , , ,

Facebook boycott has caused ‘no noticeable decline’ in marketing performance

Facebook, Featured Articles

Source: Shutterstock Pulling paid advertising spend from Facebook and Instagram has had no significant impact on Starling Bank’s traffic, engagement or awareness levels, according to the digital bank’s brand director. Last week Starling Bank announced it would be boycotting those platforms until parent company Meta cracks down on financial fraudsters using its advertising services to target users. However, the bank actually stopped ads on Facebook and Instagram in December, following a gradual reduction in its investment. “We’ll obviously keep an eye on it. But at the moment, […]

Read more
Leave a comment , , , , , ,

Facebook sued for wrongful death, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

The sister of a slain federal security officer is suing Facebook, alleging the tech giant played a part in the radicalization of two men who are accused of planning the killing on its platform. David Patrick Underwood was fatally shot and his partner was wounded while guarding a federal building in Oakland on May 29, 2020, when a large demonstration over the police killing of George Floyd was underway nearby. Federal prosecutors said two men now awaiting trial in the drive-by shooting met through a Facebook group […]

Read more
Leave a comment , , , , , , ,

France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

France hits Google, Facebook with huge fines over ‘cookies’ French regulators on Thursday fined Google and Facebook a total of more than 200 million euros ($226 million) for not making it as easy for people to opt out of online tracking as it is for them to accept it. The CNIL data privacy watchdog said its investigations found that while the U.S. online giants gave French users a single button to immediately accept cookies, there wasn’t an equally simple way for them to decline because “several clicks […]

Read more
Leave a comment , , , , , , , , , ,

Top 10 Facebook Marketing Tips From 2021

Facebook, Featured Articles

Facebook is among the most used social media platforms for communication and interaction. You can create your business page and build connections with your potential customers and followers as a marketer. Generally, valuable content, video posts, and the classic organic post are the standard type of posts. Besides that, Facebook also offers you to advertise your products or services through paid ads. You can target a specific audience by using keywords, interest signals, demographic information, etc. Also, you can set up a Facebook custom target audience for […]

Read more
Leave a comment , , ,

The 5 Greatest Challenges Facing Facebook Marketing

Facebook, Featured Articles

Facebook, the world’s most popular and widely used social media channel, started as a platform to bring people closer together and form positive relationships. As brands are always looking for ways to reach wider audiences, it was a matter of time before Facebook emerged as one of the most widely used mediums for connecting with customers. Today, millions of businesses engage with people and advertise on Facebook to micro-target audiences. With over 2.9 billion active monthly users, on-platform advertising and organic marketing offer а huge potential but […]

Read more
Leave a comment , , , ,

Artificial Intelligence in Marketing Market Size 2021-2028 By Types, Applications and Top Key Players – Appier (US), Microsoft (US), Facebook (US), InsideSales (US), Baidu (China) – Industrial IT

Facebook, Featured Articles

The Artificial Intelligence in market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Artificial Intelligence in market. This report contains a diverse study and information that will help you understand your niche and concentrate of key market channels in the regional and global market for Artificial Intelligence in. To understand competition and take actions based on your key strengths you will be presented with the size of the market, demand in the current and future years, supply chain […]

Read more
Leave a comment , , , , , , , , , , , , , , , ,

Facebook appeals UK ruling that it must sell Giphy, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

This image is for representational purpose only. (File image: iStock) Facebook-owner Meta is appealing Britain’s ruling that it must sell animated images platform Giphy, saying the evidence does not support the finding that the deal is a threat to its rivals or could impact competition in display advertising. Britain’s Competition and Markets Authority (CMA) ordered Meta to sell Giphy, which it acquired for a reported $400 million in May 2020, last month after it decided the remedies offered by the US company did not answer its concerns. […]

Read more
Leave a comment , , , , , , , ,

Why Facebook Marketing Is Important for Every Business – And How to Do It Right

Facebook, Featured Articles

Facebook is one of the most popular social networking sites. It currently has over 2.89 billion monthly users, and there are no signs that this number will decrease any time soon. As a result, Facebook has been an excellent platform for business owners and companies alike to promote their products and services because it allows them to connect with millions of people at once. Unfortunately, not all businesses are using Facebook marketing. In this post, we explain why every company needs a strong Facebook marketing plan if […]

Read more
Leave a comment , , ,
1 … 12 13 14 15 16 … 22