Facebook’s Meta takes on bond debt, in a first, Marketing & Advertising News, ET BrandEquity

Image used for representative purpose (source: iStock) Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision. Worries over the social media giant’s future and fierce competition from TikTok have sent its stock plummeting, while the firm spends billions on its plan for the internet’s next iteration. Meta reported to the US markets watchdog on Thursday that it has begun offering bonds to raise money […]

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India’s Top Marketers On Meta Are Sadhguru And Isha Outreach: Each Day, They Spend Rs. 1.35 Lakhs On Facebook And Instagram. Public Donations Going In FB Marketing

India’s top two social cause marketers on Meta are Sadhguru and Isha Outreach: Each day, they spend Rs. 1.35 lakhs on Facebook and Instagram. Despite posting its first-ever quarterly earnings decline, Indian advertisers still seem very eager to spend money on these sites. Indian advertisers have been heavily investing in advertising on Meta Platforms like Facebook and Instagram, according to data gathered by Pyrite Technologies, a Hyderabad-based business digital marketing agency. Even while many people might not be surprised by this, the list of prominent Indian advertisers […]

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Looking to advance your digital marketing career in 2022? This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field. As explained by LinkedIn: “As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing […]

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In a 3rd test, Facebook still fails to block hate speech, Marketing & Advertising News, ET BrandEquity

Representational Image Facebook is letting violent hate speech slip through its controls in Kenya as it has in other countries, according to a new report from the nonprofit groups Global Witness and Foxglove. It is the third such test of Facebook’s ability to detect hateful language – either via artificial intelligence or human moderators – that the groups have run, and that the company has failed. The ads, which the groups submitted both in English and in Swahili, spoke of beheadings, rape and bloodshed. They compared people […]

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