Author Archives: admin

How to use LinkedIn for marketing

February 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing one’s startup, what are the top social media platforms that come to mind? Most people will say Facebook, Instagram, and even Twitter. What about LinkedIn? Most marketers ignore it despite it having 500 million members and 40 per cent million of them log in daily. Beyond just scale, the effectiveness for sales cannot be understated. According to Inside View, a SaaS company that gathers 40,000 sources of business information, says LinkedIn generates […]

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Facebook Marketing : Is it dying ?

Facebook, the social media giant launched in 2004 and became a massive hit within a short period of time. This social network was founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes when all of them were students at the Harvard University.  Initially, the company’s name was FaceMask, which was later altered to The Facebook, and eventually ‘The’ was dropped from the name and it was rechristened as Facebook. Initially, Zuckerberg and his co-founders developed the space for the students of Harvard University to network […]

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LinkedIn Marketing Solutions Looks Ahead

SOPA Images/LightRocket via Getty Images LinkedIn has staked out a solid position of B2B social media leadership.  But the extent to which this enviable value proposition for B2B marketers can resonate with B2C marketers remains unclear. I recently asked Penry Price, vice president of global sales for LinkedIn Marketing Solutions, what he’s been doing to expand the appeal of the platform to different types of marketers. Paul Talbot: What’s the #1 misconception you run into when it comes to LinkedIn Marketing Solutions? Penry Price:  I can share the two misconceptions […]

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