Tag Archives: ways

12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

Linked In

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients. According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way. Twelve members of the Forbes Agency Council share how […]

Read more
Leave a comment , , , , , ,

3 Ways to Use LinkedIn Sales Navigator for Marketing

Linked In

LinkedIn Sales Navigator isn’t for marketing teams. It’s in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful search functions of Sales Nav to identify, reach, and engage with their audiences. No, it won’t be as far reaching as high-volume SEO keywords or ad retargeting. But for certain types of marketing—including content-heavy and influencer efforts—Sales Nav is a valuable addition to your marketing toolkit. As […]

Read more
Leave a comment , , , ,

9 Ways to Win at B2C Marketing on LinkedIn

Linked In

Are you investing time into your brand’s LinkedIn presence? It’s easy for companies – especially B2C’s – to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C’s, along with their B2B counterparts, can thrive. There are more than 610 million LinkedIn members globally, and more than 40 million of them are in decision-making positions. In other words, LinkedIn provides tremendous opportunity to connect with individuals who are in a position to form strategic partnership, stock your product or […]

Read more
Leave a comment , , , ,

Six Ways To Make The Most Of Your LinkedIn Content Marketing

Linked In

Chris J “Mohawk” Reed – No.1 LinkedIn Expert – CEO & Founder of Black Marketing – 1,600 LinkedIn Recomendations, 4 Best Selling Books Getty Content marketing is all about how you market your personal and company brands, and LinkedIn is a great place to post content. Here are six ways you can do your content marketing on LinkedIn. 1. Focus on the content of others. The first and most obvious strategy is to concentrate on other people’s content and like it, share it and comment on it. That way […]

Read more
Leave a comment , , ,

Four ways to incorporate LinkedIn into your marketing strategy

Linked In

OPINION: A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. I contacted social media marketing expert Spencer X Smith and asked if he could share some of his most effective LinkedIn marketing tips. Spencer X Smith teaches white-collar professionals like lawyers, accountants and bankers how to use social media for business development. Smith is also the co-author of an excellent marketing book called ROTOMA: The ROI of Social Media Top of Mind. The key to using LinkedIn for business, he says, […]

Read more
Leave a comment , , , ,
1 2