LinkedIn Sales Navigator isn’t for marketing teams. It’s in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful search functions of Sales Nav to identify, reach, and engage with their audiences. No, it won’t be as far reaching as high-volume SEO keywords or ad retargeting. But for certain types of marketing—including content-heavy and influencer efforts—Sales Nav is a valuable addition to your marketing toolkit. As […]

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