A Facebook-backed training course has been launched with the Independent Media Agencies of Australia (IMAA) in a move to help plug a skills gap created by COVID lockdowns. Dubbed the Facebook and IMAA University, it will offer digital marketing and leadership training for “rising stars” of independent agencies. Facebook and the IMAA said it will arm participants with “highly sought after” skills. Specific training will be provided on Facebook’s marketing tools. IMAA general manager Sam Buchanan said the collaboration will provide much-needed training in an environment where […]

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