Tag Archives: Meta

Meta targets ‘cyber mercenaries’ using Facebook to spy, Marketing & Advertising News, ET BrandEquity

Meta targets ‘cyber mercenaries’ using Facebook to spy. (File image: iStock) Facebook parent Meta on Thursday banned a series of “cyber mercenary” groups, and began alerting some 50,000 people likely targeted by the firms accused of spying on activists, dissidents and journalists worldwide. Meta took down 1,500 Facebook and Instagram pages linked to groups with services allegedly ranging from scooping up public information online to using fake personas to build trust with targets or digital snooping via hack attacks. The social media giant also started warning about […]

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Facebook’s Meta launches first marketing campaign since rebrand

Following its rebrand to Meta last week, the company formerly known as Facebook launched its first consumer brand marketing campaign on Friday, depicting its vision for the metaverse.  Led by Meta’s internal creative agency Creative X in partnership with creative agency Droga5, Meta’s ad depicts a group of art students exploring a museum when they encounter the Henri Rousseau painting, “Fight Between a Tiger and Buffalo.” The 2D painting changes and becomes 3D, surrounding the students with an immersive experience of vegetation and dancing wildlife.  The ad […]

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With Facebook Becoming Meta, Chief Marketing Officer Alex Schultz Says, ‘We’re Not Running From Anything’

Facebook employees unveil a new logo and the name “Meta” on the sign in front of Facebook—sorry, Meta!—headquarters on October 28 in Menlo Park, California. Justin Sullivan/Getty Images Facebook Chief Marketing Officer Alex Schultz knows what you’re thinking: Is Facebook’s decision to rebrand itself as “Meta” an attempt to distract the public from weeks of blistering whistle-blower revelations about its alleged handling of misinformation, hate speech and research indicating a negative impact on young users? His answer, of course, is not at all. “The fact that we’re […]

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