The holiday season isn’t just a time for gatherings and sales, it’s also a time when brands kick marketing into high gear. But brands differ on how they use each marketing channel during the holidays — even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found in a recent survey of 48 brand professionals. It should come as no surprise that Digiday’s survey found that Meta’s Facebook and Instagram platforms came in at the top among the marketing channels brands have used […]

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