Facebook’s Meta launches first marketing campaign since rebrand

Following its rebrand to Meta last week, the company formerly known as Facebook launched its first consumer brand marketing campaign on Friday, depicting its vision for the metaverse.  Led by Meta’s internal creative agency Creative X in partnership with creative agency Droga5, Meta’s ad depicts a group of art students exploring a museum when they encounter the Henri Rousseau painting, “Fight Between a Tiger and Buffalo.” The 2D painting changes and becomes 3D, surrounding the students with an immersive experience of vegetation and dancing wildlife.  The ad […]

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With Facebook Becoming Meta, Chief Marketing Officer Alex Schultz Says, ‘We’re Not Running From Anything’

Facebook employees unveil a new logo and the name “Meta” on the sign in front of Facebook—sorry, Meta!—headquarters on October 28 in Menlo Park, California. Justin Sullivan/Getty Images Facebook Chief Marketing Officer Alex Schultz knows what you’re thinking: Is Facebook’s decision to rebrand itself as “Meta” an attempt to distract the public from weeks of blistering whistle-blower revelations about its alleged handling of misinformation, hate speech and research indicating a negative impact on young users? His answer, of course, is not at all. “The fact that we’re […]

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Delhi assembly summons Facebook India representatives over 2020 riots, Marketing & Advertising News, ET BrandEquity

Delhi assembly summons Facebook India representatives over 2020 riots. (File image: iStock) The Delhi Assembly‘s Committee on Peace and Harmony on Friday summoned representatives from Facebook India to testify on November 2 over the February 2020 riots in the national capital. In a letter, the Committee said that it will focus on social media giant’s role in curbing false and malicious messages that could cause disharmony in the society. “Since Facebook has lakhs of users in the NCT of Delhi, the Committee has decided to hear the […]

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