Author Archives: admin

Facebook’s payment system will extend to online retailers in August, Marketing & Advertising News, ET BrandEquity

(AP Photo) Facebook‘s payment system is all set to extend to online retailers in August this year. As per The Verge, online shoppers will eventually see another option listed next to the usual payment methods, now that Facebook Pay will expand beyond the company’s own platforms. Not long after credit card companies dropped out of its Libra cryptocurrency project, Facebook launched its payments system for use across the main site, as well as WhatsApp and Instagram. Now, just like Google’s stored cards, PayPal integrations, Amazon Pay, and […]

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LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

All industries have been impacted in some form by the COVID-19 pandemic, with the full, flow-on effects still churning through, and likely to cause ripples in the global economy for decades to come. Some of those changes, of course, have been more direct – the rise of remote work, for example, and the shift to new models of operation. That’s had immediate impacts on people’s career prospects, while the increasing adoption of eCommerce has accelerated demand for online promotion, and skills in the same. Which is the […]

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Facebook partners with Sony Pictures Networks, Marketing & Advertising News, ET BrandEquity

The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests Facebook, today announced its partnership with Sony Pictures Networks India (SPNI) to showcase highlights and videos from the Indian national cricket team’s upcoming tours of Sri Lanka and England. The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests, being showcased on Facebook Watch. Manish Chopra, director and head of partnerships, Facebook India, said, “Sports, including cricket, is an integral part of our efforts towards building and […]

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LinkedIn uncovers the key frameworks for successful account-based marketing

The alignment – or the lack of it – between the sales and marketing teams has been one of the key concerns of businesses across categories and B2B marketing is no different in facing this roadblock often. One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM) and making it a focused growth strategy integral to B2B marketing. LinkedIn’s latest report into account-based marketing looks into frameworks needed to successfully deploy this essential B2B marketing strategy. Fundamentally, […]

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