Author Archives: admin

How to master free Facebook marketing

Do you want to increase online sales, build brand awareness and promote your products? From leading brands that boost TV campaigns with Facebook engagement, to growing businesses that host creative online offers to keep fans excited, any business – big or small – can use Facebook as a marketing tool.  Social media platforms such as Facebook bridge the gap between businesses and consumers, improving communication between them and leaving brands with a better understanding of their audience. Whether you’re a freelance illustrator, successful independent restaurant or a […]

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LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance? Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up. So how can you go from […]

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Kilcullen Diary: Facebook Marketing workshop

Just two places are left on a Facebook Marketing for Beginners course being offered by the Kildare Local Enterprise Office. The online workshop is on Thursday 28 October between 10.30am-1pm and is designed for business that want to  build a strong loyal network with existing and potential customers. The training will provide each participant with the know-how to plan and manage communications and marketing through the Facebook. The fee is €20. An advanced level version will be available on th afternoon of the same day, also for […]

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Amid the Capitol riot, Facebook faced its own insurrection, Marketing & Advertising News, ET BrandEquity

Amid the Capitol riot, Facebook faced its own insurrection. As supporters of Donald Trump stormed the U.S. Capitol on Jan. 6th, battling police and forcing lawmakers into hiding, an insurrection of a different kind was taking place inside the world’s largest social media company. Thousands of miles away, in California, Facebook engineers were racing to tweak internal controls to slow the spread of misinformation and inciteful content. Emergency actions – some of which were rolled back after the 2020 election – included banning Trump, freezing comments in […]

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