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UK fines Facebook over Giphy takeover breach, Marketing & Advertising News, ET BrandEquity

This image is for representational purpose only. Britain’s competition watchdog said on Wednesday, it had fined social network giant, Facebook over £50 million for the “deliberate” failure to supply information linked to its takeover of animated graphics startup, Giphy. The Competition and Markets Authority said the fine totaling £50.5 million ($69.5 million, 60 million euros) was imposed for “consciously refusing to report all the required information” concerning the purchase last year. “We warned Facebook that its refusal to provide us with important information was a breach of […]

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Desktop-as-a-Service Is on the Rise, Marketing Lessons from Facebook’s Outage

PHOTO: nuttawutnuy DaaS (Desktop-as-a-Service) is on the rise, but how will it help companies be more efficient? How can marketers use Facebook’s outage as a learning lesson? Will Google Analytics help with campaign management? Meanwhile, we are beginning to understand how intranets are now used to connect companies versus their old use cases. Quick, Catch Me Up: Featured Events Source link

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Six tips to mastering LinkedIn features for B2B marketing

LinkedIn is the platform that offers you the best place for the promotion of your business, says Ritesh Patil, co-founder of Mobisoft Infotech. Patil says that you should make use of it and build the right business strategies to have successful marketing. Content marketing has been at the practice for a long period. It involves different aspects like planning, distributing and creating and all these should be designed accordingly to the mindset of the targeted audience. Content marketing should be audience-specific, depicting the product or service to the […]

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Facebook Announces Marketing Insights Sessions for Advertising Week

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As you can see here, Facebook’s various Advertising Week sessions will be broadcast via the site, and there are some interesting talks planned, which may well be worth tuning into. These include: Exploring the New Frontiers of Creativity: The future of connection is being rewritten every day — people […]

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