Opinions expressed by Entrepreneur contributors are their own. LinkedIn is “the place to be” for online professional networking. But why is that? Why do more than 830 million business professionals from over 200 countries use the platform? There’s no simple answer, but there are a few foundational reasons to employ a LinkedIn marketing campaign: to grow your professional network, to identify high-quality leads, to drive targeted traffic to your website and to share thought-leadership content. Knowing why you should use LinkedIn is a good start, but it’s […]