Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded […]

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The latest marketing tactic on LinkedIn: AI-generated faces : NPR

At first glance, Renée DiResta thought the LinkedIn message seemed normal enough. The sender, Keenan Ramsey, mentioned that they both belonged to a LinkedIn group for entrepreneurs. She punctuated her greeting with a grinning emoji before pivoting to a pitch for software. “Quick question — have you ever considered or looked into a unified approach to message, video, and phone on any device, anywhere?” DiResta wasn’t interested and would have ignored the message entirely, but then she looked closer at Ramsey’s profile picture. Little things seemed off […]

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