Russia blocks Facebook, Marketing & Advertising News, ET BrandEquity

Facebook logo is placed on a Russian flag in this illustration picture (File photo/Reuters) Russia is blocking Meta Platforms Inc’s Facebook, the country’s communications regulator said on Friday, in response to what it said were restrictions of access to Russian media on the platform. The regulator, Roskomnadzor, said there had been 26 cases of discrimination against Russian media by Facebook since October 2020, including restrictions in recent days on state-backed channels like RT and the RIA news agency. The move is a major escalation in an ongoing […]

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How Marketing Firm Uses Facebook Adverts to Rip Off Unemployed Nigerians

Worsened by the unprecedented COVID-19 pandemic, about 23 million Nigerians out of the 70 million working population are unemployed. A self-acclaimed international affiliate company, Proways Dynamic Resources, is taking advantage of people’s desperation for jobs to extort them, reports Gabriel Ogunjobi, who presented himself as a job seeker to expose their deceit. Simon Davies (not real name) is a 29-year-old indigene of a tight-knit community in Osun State. He hustled to study at a public university about 10 kilometres from home. Before completing his undergraduate studies in […]

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Exclusive look at the new Games Marketing Insights report from Facebook Gaming

This article is part of a Gaming Insights series paid for by Facebook. As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and publishers need to understand how the world is changing, what moves players, and how to stay ahead of the curve. To that end, Facebook Gaming has released the third annual Games Marketing Insights for 2022 report. It offers new insights into player trends and motivations across four major markets—the U.K., U.S., South Korea, and Germany. It provides insight and […]

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