Apple’s privacy features to cost Facebook $12.8 bn in 2022, Marketing & Advertising News, ET BrandEquity

Picture for representative purpose Months after tech giant Apple launched App Tracking Transparency (ATT), a new analysis has predicted its second year will still see major disruption to advertisers, with Facebook, YouTube and more collectively losing around $16 billion. According to AppleInsider, the tech giant released its feature in iOS 14 on April 26, last year, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15 per cent to 20 per cent revenue drop for […]

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Internal bug promoted problematic content on Facebook, Marketing & Advertising News, ET BrandEquity

Representative image Content identified as misleading or problematic were mistakenly prioritized in users’ Facebook feeds recently, thanks to a software bug that took six months to fix, according to tech site The Verge. Facebook disputed the report, which was published Thursday, saying that it “vastly overstated what this bug was because ultimately it had no meaningful, long-term impact on problematic content,” according to Joe Osborne, a spokesman for parent company Meta. But the bug was serious enough for a group of Facebook employees to draft an internal […]

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How threatened are you, Facebook?, Marketing & Advertising News, ET BrandEquity

Did Facebook play a dirty trick against one of its biggest competitors? Considering the rate at which this big tech makes headlines almost every week, I’d assume it won’t be much of a surprise to most. Anyway, I’ll still set a bit of a context here. “Facebook’s parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok,” The Washington Post reported on March 27. The campaign was basically to promote […]

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Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share, Marketing & Advertising News, ET BrandEquity

Facebook has been losing users for quite some time while TikTok’s usage is rising in the US. TikTok‘s meteoric rise has baffled Meta (formerly Facebook) as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. “Last year, it overtook the global ad take of Snapchat,” the report said on Saturday. TikTok, which […]

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Facebook battles cyber campaigns targeting Ukraine, Marketing & Advertising News, ET BrandEquity

File Photo Russia‘s communications watchdog said on Thursday it was taking steps to punish Google, including a ban on advertising the platform and its information services, for violating Russian law. The measures will apply to Google Search, the Google Play app store, YouTube, YouTube Music, Google Chat and Gmail. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the course of (Russia’s) special military operation on the territory of Ukraine, […]

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