Lawsuit accuses WakeMed of collecting patient data and sending it to Facebook for marketing

APEX, N.C. — A lawsuit has been filed against WakeMed, claiming the hospital system gave sensitive patient information to Facebook for advertising purposes and financial gain. The lawsuit, filed on behalf of a former patient, alleges that WakeMed transmitted nearly 500,000 of its patients’ personal health information to Facebook without the patients’ consent. According to Facebook, the Meta pixel is “a snippet of JavaScript code that allows you to track visitor activity on your website,” and is used for people who decide to advertise on Facebook. Advertisers […]

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TikTok to overtake Facebook in influencer marketing spend

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $774.8 million spent on TikTok. However, while Instagram is faring well against TikTok on this front, Meta’s other app, […]

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Effective B2B Marketing Tips For LinkedIn

There is enhanced amount of networking when it comes to LinkedIn Groups because it becomes a forum where people from various industrial backgrounds discuss real issues pertaining to the workplace. (Photo: Shutterstock) /> LinkedIn, being a professional network, has focussed all energies towards providing networking opportunities initially and has recently scaled onto allowing publishing features to cope with other social networks. B2B (business-to-business) marketing is in a league of its own, and brands need to be crafty, resourceful, and proactive on LinkedIn to leverage the opportunities that […]

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