MUSH Highlights Spring 2023 Madrid – Fashion Channel
MUSH, founded in 2020 by Valeria Muckenschnabl, a designer graduated from the Valencia School of Art and Superior Design.
MUSH uses fashion as a form of expression and communication, exploiting creativity along with personal identity. Its purpose is to dress a user who preserves his inner child mixed with all the darkness that life has left him, making the aesthetics of the brand something beautiful but dark, disturbing, ambiguous.
The brand is called “MUSH” because it is the diminutive of the Austrian designer’s surname (Muckenschnabl) from the German language. The name is related to positive and negative experiences of the designer’s life, with this it reiterates the concept that she wants to propose.
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