KATHARINE HAMNETT Spring 1994 London – Fashion Channel
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The sexy and seductive Katharine Hamnett London collections defined an aesthetic for the times and attracted fans such as Mick Jagger, Liz Taylor, Princess Diana, Boy George and Madonna; and with lines for denim, watches, handbags, shoes and eyewear, Katharine’s instantly recognizable style reached across the world.
By the 1990s the Hamnett brand was a major UK exporter with a multi-million pound turnover.
Catwalks were staged in all the major fashion cities: Milan, Paris, London, New York and Tokyo.
Advertising was provocative and controversial, designed to make all other advertising look old fashioned (and resonates still).
Katharine’s campaigns were the first for major talents such as Ellen von Unwerth, Juergen Teller, Terry Richardson, Kate Moss and Claudia Schiffer.
Sustainability and ethical production became of prime importance, further shaking up what was expected of a global brand.
Katharine’s 1989 research into the environmental and social impact of the clothing and textile industry horrified her as she discovered that the true cost of fashion was paid in environmental degradation and human suffering.
She lobbied the industry to act for change, but with little success.
She campaigned directly on issues such as the use of pesticides and the plight of cotton farmers, and badgered her licensees to reduce the environmental and social impact of her collections.
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