{"id":17280,"date":"2023-08-11T16:23:22","date_gmt":"2023-08-11T20:23:22","guid":{"rendered":"https:\/\/demo2.dedicatedhost247.com\/crypto\/nft-collector-cointelegraph-magazine-2\/"},"modified":"2023-08-11T16:23:22","modified_gmt":"2023-08-11T20:23:22","slug":"nft-collector-cointelegraph-magazine-2","status":"publish","type":"post","link":"https:\/\/demo2.dedicatedhost247.com\/crypto\/nft-collector-cointelegraph-magazine-2\/","title":{"rendered":"NFT Collector \u2013 Cointelegraph Magazine"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 id=\"h-grails-by-proof-season-iv\">Grails by PROOF Season IV<\/h2>\n<p>Collecting art is historically not just about the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital objects has seen an explosion of interest in the past few years, even if that\u2019s currently seeing something of a lull.<\/p>\n<p>The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to stay, even as many pockets of the NFT space are reportedly down 95% from all-time highs.<\/p>\n<section class=\"adv-banner adbutler-ad adbutler-ad__desktop\">\n<div class=\"container\"><!-- 1456x180 [img] --><br \/>\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=169476;size=728x90;setID=601214;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=169476;size=728x90;setID=601214;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F;type=img\"\/><noscript><img src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=169476;size=728x90;setID=601214;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F;type=img\"\/><\/noscript><\/a><\/div>\n<\/section>\n<section class=\"adv-banner adbutler-ad adbutler-ad__mobile\">\n<div class=\"container\"><!-- 600x500 [img] --><br \/>\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=169476;size=300x250;setID=601213;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=169476;size=300x250;setID=601213;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F;type=img\"\/><noscript><img src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=169476;size=300x250;setID=601213;referrer=https%3A%2F%2Fcointelegraph.com%2Fmagazine%2Fpfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts%2F;type=img\"\/><\/noscript><\/a><\/div>\n<\/section>\n<p>But with the artists playing such an important role in the market, it\u2019s been intriguing to see <a href=\"https:\/\/www.proof.xyz\/grails\/season-4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Grails<\/a> by PROOF flip this paradigm on its head by abstracting away who the artist is. A gamification mechanic reveals between 20\u201325 pieces of art to 1,000 whitelisted collectors prior to a minting window \u2014 but the catch is no one knows who the artists are behind each respective piece.<\/p>\n<p>This creates a special dynamic that introduces a different type of speculation about who the artist could be behind each work. Some collectors mint a piece they like purely based on their assessment of the art itself, while others take a punt on their ability to guess who the artist might be behind.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" alt=\"Protoglyph \" class=\"wp-image-22776\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed.jpg 640w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed-300x300.jpg 300w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed-100x100.jpg 100w\" data-lazy-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed.jpg\" alt=\"Protoglyph \" class=\"wp-image-22776\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed.jpg 640w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed-300x300.jpg 300w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unnamed-100x100.jpg 100w\" sizes=\"(max-width: 640px) 100vw, 640px\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>Protoglyph by Larva Labs from Season 1 Grails. (OpenSea) <\/em><\/figcaption><\/figure>\n<p>Grails was the brainchild of PROOF co-founder Kevin Rose, with the inaugural season launched in February 2022 and the first-ever reveal on March 6, 2022. Eli Scheinman, head of art at PROOF, explains the concept aims:<\/p>\n<p>\u201cTo engage collectors in a way that abstracted away some of the financialization of collecting NFTs that was, and still is, in many ways so rampant. By taking away an artist\u2019s name, it really demanded or challenged all of the collectors to really go deep and spend a lot of time with each of these artworks.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>The three seasons so far have attracted some of the biggest names in NFT land, including <a href=\"https:\/\/twitter.com\/ArtOnBlockchain\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Snowfro<\/a>, <a href=\"https:\/\/www.larvalabs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Larva Labs<\/a>, <a href=\"https:\/\/twitter.com\/tylerxhobbs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Tyler Hobbs<\/a>, <a href=\"https:\/\/twitter.com\/ClaireSilver12\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Claire Silver<\/a>, <a href=\"https:\/\/twitter.com\/dmitricherniak\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dmitri Cherniak<\/a>, <a href=\"https:\/\/cointelegraph.com\/magazine\/mad-scientists-nfts-degrade-when-theyre-traded-0xdeafbeef-nft-creator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Deafbeef<\/a>, <a href=\"https:\/\/cointelegraph.com\/magazine\/creating-organic-generative-art-from-robotic-algorithims-emily-xie-nft-creator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Emily Xie<\/a>, <a href=\"https:\/\/cointelegraph.com\/magazine\/justin-aversano-quantum-leap-nft-photography\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Justin Aversano<\/a>, <a href=\"https:\/\/twitter.com\/lphaCentauriKid\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alpha Centauri Kid<\/a>, <a href=\"https:\/\/cointelegraph.com\/magazine\/crypto-art-pioneer-upload-brain-internet-live-forever\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Josie Bellini<\/a> and <a href=\"https:\/\/twitter.com\/MattKaneArtist\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Matt Kane<\/a>. Plus, names that are lesser known for their art but have celebrity status and are involved with the NFT space, like <a href=\"https:\/\/twitter.com\/garyvee\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gary Vaynerchuk<\/a>, <a href=\"https:\/\/twitter.com\/alexisohanian\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alexis Ohanian<\/a> and <a href=\"https:\/\/twitter.com\/tferriss\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Tim Ferriss<\/a>.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" alt=\"Her by Josie Bellini (Source: OpenSea)\" class=\"wp-image-22771\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10.jpg 480w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10-225x300.jpg 225w\" data-lazy-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10.jpg\" alt=\"Her by Josie Bellini (Source: OpenSea)\" class=\"wp-image-22771\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10.jpg 480w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Photo-08-07-23-16.49.10-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>Her by Josie Bellini (OpenSea)  <\/em><\/figcaption><\/figure>\n<h2 class=\"has-text-align-left\" id=\"h-curtain-coming-up-on-season-iv\">Curtain coming up on Season IV<\/h2>\n<p><a href=\"https:\/\/www.proof.xyz\/grails\/season-4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Season IV (4)<\/a> of Grails is set for reveal on Aug. 11, with Scheinman continuing to experiment with the mechanics and double down on the storytelling and production value of the reveal.<\/p>\n<p>\u201cWe try to maintain that sense of it being special and unique, so that means we\u2019re constantly trying to iterate and improve the experience in new ways,\u201d Scheinman says, explaining that season three had introduced the notion of a series, enabling a single artist to contribute multiple unique pieces as part of a collection.<\/p>\n<p>\u201cIn season four, we\u2019re taking that a step further in that three of the five series that are in this exhibition are true long-form generative projects using the <a href=\"https:\/\/twitter.com\/ArtBlocksEngine\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Art Blocks<\/a> engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, meaning an artist would provide us with the files ahead of time, and then we would distribute those on mint.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Grails IV alpha:<\/p>\n<p>\u2013 20 artists <br \/>\u2013 No repeat artists from past seasons<br \/>\u2013 6 Art Blocks Curated artists<br \/>\u2013 3 long-form generative collections w\/ <a href=\"https:\/\/twitter.com\/ArtBlocksEngine?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">@ArtBlocksEngine<\/a> <br \/>\u2013 1 genesis NFT<br \/>\u2013 1 NFT will interact w\/ a secret adjacent contract<\/p>\n<p>\ud83d\udc49 Mint passes go live tomorrow.<\/p>\n<p>\u2014 Eli Scheinman (@eli_schein) <a href=\"https:\/\/twitter.com\/eli_schein\/status\/1686234895516057600?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">August 1, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>\u201cI think storytelling is fundamental to connecting through a piece of artwork, and the way that we do Grails, for example, is really this fun way of playing with that notion in that you go from zero context to 100% context.\u201d<\/p>\n<p>Watch previous Grails reveals: <a href=\"https:\/\/www.youtube.com\/watch?v=QPFReT9EtYo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Season 1<\/a> \/ <a href=\"https:\/\/www.youtube.com\/watch?v=u7JtkE5GAAU\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Season 2<\/a> \/ <a href=\"https:\/\/www.youtube.com\/watch?v=smW-d4I0MGQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Season 3<\/a>\u00a0<\/p>\n<div class=\"article-suggest\">\n<p>Read also<\/p>\n<div class=\"article-suggest__items\">\n<div class=\"article-suggest__item\">\n                        <a href=\"https:\/\/cointelegraph.com\/magazine\/sexual-violence-india-blockchain\/\" class=\"article-suggest__subtitle display4\"><br \/>\n                            <span>Features<\/span><\/p>\n<p>Sexual Violence in India: Blockchain\u2019s Role in Empowering Survivors<\/p>\n<p>                        <\/a>\n                    <\/div>\n<div class=\"article-suggest__item\">\n                        <a href=\"https:\/\/cointelegraph.com\/magazine\/elegant-and-ass-backward-jameson-lopps-first-impression-of-bitcoin\/\" class=\"article-suggest__subtitle display4\"><br \/>\n                            <span>Features<\/span><\/p>\n<p>\u2018Elegant and ass-backward\u2019: Jameson Lopp\u2019s first impression of Bitcoin<\/p>\n<p>                        <\/a>\n                    <\/div>\n<\/div>\n<\/div>\n<h2 id=\"h-what-s-hot-in-nft-art-markets\">What\u2019s hot in NFT art markets<\/h2>\n<p>Notable sales came from Autoglyphs, Alpha Centauri Kid and Drifter Shoots.<\/p>\n<p>We also saw Chinese contemporary artist Yue Minjun release his first NFT collection titled \u2018Kingdom of the Laughing Man. The 999 pieces minted for between 0.35\u20130.39 ETH and now sit at a 0.55 ETH floor on OpenSea.<\/p>\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"694\" data-id=\"22774\" alt=\"Autoglyph #511 by Larva Labs\" class=\"wp-image-22774\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3.png 708w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3-300x294.png 300w\" data-lazy-sizes=\"(max-width: 708px) 100vw, 708px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"694\" data-id=\"22774\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3.png\" alt=\"Autoglyph #511 by Larva Labs\" class=\"wp-image-22774\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3.png 708w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed3-300x294.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Autoglyph #511 by Larva Labs sold for 190 ETH ($347,288). (OpenSea)<br \/>\n<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" data-id=\"22775\" alt=\"Where my Vans Go #30\" class=\"wp-image-22775\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5.jpg 427w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5-200x300.jpg 200w\" data-lazy-sizes=\"(max-width: 427px) 100vw, 427px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" data-id=\"22775\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5.jpg\" alt=\"Where my Vans Go #30\" class=\"wp-image-22775\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5.jpg 427w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unammed5-200x300.jpg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Where my Vans Go #30 by Drifter Shoots sold for 18.69 ETH ($34,400). (OpenSea)<br \/>\n<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"680\" data-id=\"22773\" alt=\"Autoglyph #346\" class=\"wp-image-22773\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2.png 705w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2-300x289.png 300w\" data-lazy-sizes=\"(max-width: 705px) 100vw, 705px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"680\" data-id=\"22773\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2.png\" alt=\"Autoglyph #346\" class=\"wp-image-22773\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2.png 705w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/unamed2-300x289.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Autoglyph #346 by Larva Labs sold for 199 ETH ($370,480). (OpenSea)<\/figcaption><\/figure>\n<\/figure>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Creation by Alpha Centauri Kid\" class=\"wp-image-22777\" width=\"789\" height=\"267\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs.jpg 640w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs-300x102.jpg 300w\" data-lazy-sizes=\"(max-width: 789px) 100vw, 789px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs.jpg\" alt=\"Creation by Alpha Centauri Kid\" class=\"wp-image-22777\" width=\"789\" height=\"267\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs.jpg 640w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/ffs-300x102.jpg 300w\" sizes=\"(max-width: 789px) 100vw, 789px\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>Creation by Alpha Centauri Kid sold for 23.69 ETH ($44,400). (OpenSea) <\/em><\/figcaption><\/figure>\n<div class=\"article-suggest\">\n<p>Read also<\/p>\n<div class=\"article-suggest__items\">\n<div class=\"article-suggest__item\">\n                        <a href=\"https:\/\/cointelegraph.com\/magazine\/what-metaverse-really-like-right-now-pictures\/\" class=\"article-suggest__subtitle display4\"><br \/>\n                            <span>Features<\/span><\/p>\n<p>Basic and weird: What the Metaverse is like right now<\/p>\n<p>                        <\/a>\n                    <\/div>\n<div class=\"article-suggest__item\">\n                        <a href=\"https:\/\/cointelegraph.com\/magazine\/billions-blockchain-brands\/\" class=\"article-suggest__subtitle display4\"><br \/>\n                            <span>Features<\/span><\/p>\n<p>Billions and Billions: How Brands Take Blockchain From Niche to Normal<\/p>\n<p>                        <\/a>\n                    <\/div>\n<\/div>\n<\/div>\n<h2 id=\"h-luca-netz-claps-back-at-idea-pfp-holders-are-doomed\">Luca Netz claps back at idea PFP holders are doomed<\/h2>\n<p>Deep into an NFT bear market where volumes have tested new 12-month lows, the question that persistently gets asked by PFP collections holders is, \u201cHow does this drive value back to holders?\u201d<\/p>\n<p>Luca Netz, CEO of Pudgy Penguins, clapped back at a tweet suggesting PFP holders have no stake in the enterprise and outlined why he believes PFP holders are not doomed if they pick the right project. Netz explained that \u201cbuilding a globally recognized brand is the best path to accruing value for the NFT holder.\u201d<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"NFT Value Accrual Funnel\" class=\"wp-image-22770\" width=\"718\" height=\"565\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-1024x806.jpg 1024w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-300x236.jpg 300w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-770x606.jpg 770w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft.jpg 1290w\" data-lazy-sizes=\"(max-width: 718px) 100vw, 718px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-1024x806.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-1024x806.jpg\" alt=\"NFT Value Accrual Funnel\" class=\"wp-image-22770\" width=\"718\" height=\"565\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-1024x806.jpg 1024w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-300x236.jpg 300w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft-770x606.jpg 770w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/nft.jpg 1290w\" sizes=\"(max-width: 718px) 100vw, 718px\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>NFT value accrual funnel laid out by Luca Netz (X (Twitter))  <\/em><\/figcaption><\/figure>\n<p>Brands that are striving to build household IP, such as Pudgy Penguins, VeeFriends and Doodles, all are diversifying their brand offerings, including real-world offerings, ensuring their IP has many more touch points outside of the NFT ecosystem.<\/p>\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"Comic Con\" class=\"wp-image-22803\" width=\"264\" height=\"373\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium.jpeg 453w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium-212x300.jpeg 212w\" data-lazy-sizes=\"(max-width: 264px) 100vw, 264px\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium.jpeg\" alt=\"Comic Con\" class=\"wp-image-22803\" width=\"264\" height=\"373\" srcset=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium.jpeg 453w, https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/08\/Comic-Con-Pudgy-Penguins-Medium-212x300.jpeg 212w\" sizes=\"(max-width: 264px) 100vw, 264px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Pudgy Penguins at Comic Con (X) <\/figcaption><\/figure>\n<p>From VeeFriends physical collector cards and multiple collaborations, including their recent <a href=\"https:\/\/twitter.com\/veefriends\/status\/1687101478090297345?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">announcement<\/a> with Reebok for physical sneakers, to Doodles last week <a href=\"https:\/\/twitter.com\/doodles\/status\/1687511004282855426?s=20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">announcing<\/a> its partnership with Crocs, to Pudgy Penguins showing up at Comic Con in San Diego in July.<\/p>\n<p>Having holders to appease can be both a gift and a curse, but some founders are navigating this terrain better than others; Netz is one of those. The serial entrepreneur, who has done over $500 million in consumer packaged goods sales, took over the Pudgy project after issues with the original founding team and has arguably threaded the needle better than others.<\/p>\n<p>It still remains to be seen how Netz\u2019s masterplan plays out, but this well-thought-out thread articulates a future that many NFT collectors could get behind, validated by the 1,000+ bookmarks the thread already has.<\/p>\n<h2 id=\"h-amazon-prime-dips-its-toe-into-the-web3-gaming-waters-with-mojo-melee\">Amazon Prime dips its toe into the Web3 gaming waters with Mojo Melee<\/h2>\n<p>In a small preview of what is to come, Amazon Prime has partnered with Mojo Melee to give away NFTs for its Prime subscribers.<\/p>\n<p>The auto battler game is built on Polygon and played via web browsers and Android devices. The offer for Prime subscribers is set to expire in just under three weeks.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<h2 id=\"h-tweet-of-the-week\">Tweet of the week<\/h2>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">onchain art<br \/>onchain culture<br \/>onchain music<br \/>onchain collectibles<br \/>onchain fashion<br \/>onchain entertainment<br \/>onchain memes<br \/>onchain media<\/p>\n<p>\u2014 FLAMINGO \ud83e\udda9 (@FLAMINGODAO) <a href=\"https:\/\/twitter.com\/FLAMINGODAO\/status\/1687220032864956417?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">August 3, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<div class=\"subscribe subscribe--inner\">\n<div class=\"container\">\n<div class=\"subscribe__inner\">\n<div class=\"subscribe__content\">\n<p>Subscribe<\/p>\n<p>The most engaging reads in blockchain. Delivered once a<br \/>\n        week.<\/p>\n<\/div>\n<div class=\"subscribe__img\">\n    <img alt=\"Subscribe to Magazine by Cointelegraph Newsletter.\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2022\/10\/reading-copy.png\"\/><noscript><img src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2022\/10\/reading-copy.png\" alt=\"Subscribe to Magazine by Cointelegraph Newsletter.\"\/><\/noscript>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"author category_page\">\n<div class=\"author__img\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" alt=\"Greg Oakford\" height=\"300\" width=\"300\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/01\/Greg_Oakford.jpg\"\/><noscript><img loading=\"lazy\" src=\"https:\/\/cointelegraph.com\/magazine\/wp-content\/uploads\/2023\/01\/Greg_Oakford.jpg\" alt=\"Greg Oakford\" height=\"300\" width=\"300\"\/><\/noscript>\n\t\t\t\t\t\t<\/div>\n<div class=\"author__content\">\n<h2 class=\"author__name\">Greg Oakford<\/h2>\n<p>Greg Oakford is the co-founder of NFT Fest Australia. A former marketing and communications specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.<\/p>\n<div class=\"author__follow body-l\">\n\t\t\t\t\tFollow the author \t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/GregOakford\" target=\"_blank\" rel=\"noopener noreferrer\">@GregOakford<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<section class=\"news\">\n<\/section>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/cointelegraph.com\/magazine\/pfp-holders-doomed-grails-famed-nft-artists-amazon-prime-nfts\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grails by PROOF Season IV Collecting art is historically not just about the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital objects has seen an explosion of interest in the past few years, even if that\u2019s currently seeing something of a lull. The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to stay, even as&hellip;<\/p>\n","protected":false},"author":1,"featured_media":17281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[148,6675,130,167],"_links":{"self":[{"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/posts\/17280"}],"collection":[{"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/comments?post=17280"}],"version-history":[{"count":0,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/posts\/17280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/media\/17281"}],"wp:attachment":[{"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/media?parent=17280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/categories?post=17280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo2.dedicatedhost247.com\/crypto\/wp-json\/wp\/v2\/tags?post=17280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}